Cardiovascular disease constitutes a significant proportion of the burden of disease in India, with rates increasing in rural areas. In the countryside of Tamil Nadu, the Tribal Health Initiative has been screening villagers for risk of cardiovascular disease. While much research has been done on urban health, the perceptions of rural populations regarding cardiovascular health remain largely unknown. This qualitative research study seeks to understand the barriers and facilitators of health care-seeking behavior in this rural tribal population. Results will be used to formulate cardiovascular health interventions for the rural population of Tamil Nadu and other rural regions of India.