Pregnancy is a particularly important time period in which to address food insecurity because adequate nutrition is critical to positive birth outcomes and healthy fetal development. Growing evidence now supports the critical importance of reducing economic barriers to fruit and vegetable purchases in food insecure households in order to support a healthier diet. EatSF is working hard to address these disparities by rigorously implementing and evaluating interventions designed to reduce food insecurity and support healthy dietary intake among at-risk pregnant women.